This week brought us back to London — a familiar tension point between history and innovation, and the perfect backdrop for conversations about the future of Evvnt. London is one of those places where business feels amplified. Every meeting sharpens direction. Every conversation reveals new possibilities. And this week, the city didn’t disappoint.

We gathered the Evvnt senior team for a concentrated round of strategy, operations, and vision-setting — the kind of meetings that don’t just review the year, but redefine the next one. With our shift into AI-driven event activation well underway, 2026 is shaping up to be a transformative year for the company and for the wider events industry.

Connecting With Partners: Newsquest, ICON Media & The New Ecosystem for Events

While in London, we met with two of our most important partners: Newsquest and ICON Media. These conversations were not simply about incremental improvements. They were about expansion, rethinking the value chain, and positioning events as a core growth engine for publishers in 2026 and beyond.

• With Newsquest, we explored deeper integrations, new revenue strategies, and ways to enhance the creator journey across their network.

• With ICON Media, the focus was on how AI, distribution, and smarter monetisation could shape a premium, scalable events ecosystem.

Both groups see what we see: the event industry is shifting fast. Event creators don’t just need a listings tool. They need activation. Amplification. Automation. And Evvnt is building exactly that.

A Strong Week With the Evvnt Leadership Team

This wasn’t a week of “check-in” meetings. It was a week of clarity.
We walked through performance, product, network growth, and partner relations. We realigned around our AI roadmap, product delivery, and the systems we are building to scale confidently into 2026.

There’s a moment in every company’s life where the leadership team stops talking about where the business is and starts talking about where it must go. This week felt like one of those moments.

The sense of alignment was tangible.
The ambition — unmistakable.
The opportunity — enormous.

Next Stop: Malta — Time to Think, Clarify, and Build the 2026 Strategy

After a dense and productive week in London, we’re moving the next phase of work to Malta.

Not for a holiday — though the island certainly invites one — but for clarity.

Malta offers something rare: the ability to step out of daily operations without stepping out of momentum. It gives space for deep work, uninterrupted planning, creativity, and the kind of strategic thinking that requires distance from routine.

Over the next days we will be outlining:

• The full 2026 AI product roadmap

• Partner growth and distribution expansion

• Market positioning and global strategy

• Pricing, margin optimisation, and automation layers

• The future state of the Evvnt creator experience

• Opportunities within news media, publishing, and global event markets

Strategy doesn’t come from rushing. It comes from stepping back and seeing the whole field clearly. Malta will give us that view.

A Moment of Transition — and Acceleration

London marked the close of one chapter: review, alignment, correction, direction.

Malta marks the beginning of another: creation, strategy, and intentional growth.

Evvnt is entering 2026 not as a listings utility — but as an AI-driven event activation platform reshaping how events are marketed, discovered, and monetised across the world.

This week reaffirmed that trajectory.

• The meetings were strong.
• The partnerships are deepening.
• The leadership is aligned.
• The product is accelerating.
• And the strategy — now being shaped over the next few days — will define a new level of scale.

This is where the next chapter begins.