Evvnt Leadership Meets in London, Engages Newsquest and ICON Media Ahead of 2026 Strategy

London, UK — Evvnt’s senior leadership team convened in London this week for a series of high-level meetings focused on strategic planning, product development, and partner expansion ahead of the company’s 2026 growth cycle.

As part of the visit, Evvnt met with two major industry partners — Newsquest and ICON Media — to discuss expanded collaboration opportunities, AI-driven product integrations, and new commercial initiatives aimed at strengthening publisher event ecosystems in the coming year.

According to the company, both partners expressed strong interest in leveraging Evvnt’s evolving suite of AI-powered activation tools, which automate and enhance every step of the event marketing lifecycle, from submission to distribution, discovery, and monetisation.

Senior Management Aligns on 2026 Direction

The Evvnt leadership team spent the week reviewing 2025 performance, assessing partner outcomes, and aligning on the company’s broader vision as it continues transitioning from a listings utility into a full AI-driven event activation platform.

Discussions included:

• AI-enabled creator workflows

• Publisher revenue expansion

• Ticketing growth strategies

• Automation-led operational efficiency

• Product roadmap refinement for 2026

• Global market opportunities

Management described the London meetings as “highly productive” and “foundational” to the company’s next phase of scale.

Evvnt Team Set to Continue Strategy Sessions in Malta

Following the London engagements, the Evvnt team will travel to Malta, where strategy sessions will continue in a focused, off-site setting. The aim is to finalise the company’s 2026 product roadmap, partnerships approach, and go-to-market plan.

The Malta working retreat is expected to concentrate on:

• Finalising AI activation and automation layers

• Deepening integrations within publisher networks

• Enhancing global distribution capabilities

• Expanding multi-market ticketing offerings

• Strengthening creator lifecycle tools and revenue pathways

Evvnt representatives say the objective is to emerge from the Malta sessions with a unified and actionable blueprint for 2026.

Positioning for Industry Leadership

Evvnt’s strategic movement reflects a broader shift within the events industry, where publishers and event creators increasingly require automated, high-performance tools that amplify audience reach while reducing manual workload.

By combining listings, ticketing, marketing automation, and AI-powered activation into a single platform, Evvnt aims to position itself as a next-generation infrastructure partner for local and national media organisations.

The company expects to release further updates following the completion of its Malta planning sessions.